Old Spice- New Marketing

University students used the new "Old Spice" commercials to film this "parody" to encourage students to study in the library. They have even created a blog to document some of the press and behind the scenes work, as well as promote their own creative talents. Not only does this show the power of communicating on media like film, you tube, and blogs to engage their audience, one of the articles on their blog lead to some interesting information concerning the new "Old Spice" campaign.

Newspicepromo Blog

The Intoxicating Scent of Internet Success reports that Old Spice's new campaign might be one of the most successful. And besides the catchy writing and wonderful acting, it seems that part of it is using new media-- video and You Tube and CONNECTING with people, much like Stephenie Meyer did to promote "Twilight".

The company made 180 thirty second "movies" in response to questions posted via Twitter. Some were marriage proposals, ties to famous actresses, advice to president, and more. By using Twitter to get people engaged with the commercials and products, people have become "part" of this campaign.

Watch more Old Spice videos here

Media has even become a way to propose to your loved one! Check out the way video games, iPods, Twitter, and other technology has play a role in marriage proposals!